Alison Hammond is a British television presenter, actress, and comedian born on February 5, 1975, in Birmingham, England, whose net worth is estimated at between £1 million and £4 million as of 2026. She first came to national prominence as a contestant on Big Brother UK in 2002, was immediately signed as a showbiz reporter by ITV’s This Morning, and spent two decades building to her current dual role as a main This Morning presenter alongside Dermot O’Leary and co-host of The Great British Bake Off, which she joined in 2023. Her reported annual salary from This Morning alone has been cited at approximately £600,000.
TL;DR
- Alison Hammond, British TV presenter and actress, net worth estimated between £1 million and £4 million as of 2026.
- Main income streams: This Morning (reported £600,000 salary), The Great British Bake Off (approx. £200,000 per series), brand deals including Crown Bingo and DFS.
- Career launched via Big Brother UK Series 3 (2002); joined This Morning as showbiz reporter the same year.
- Became main This Morning co-presenter in 2021 and first non-white GBBO presenter in the show’s 14-year history in 2023.
- Mother of one son, Aidan, born February 5, 2005, on her 30th birthday; currently in a relationship with David Putman.
Quick Bio
| Attribute | Details |
|---|---|
| Full Name | Alison Hammond |
| Known As | Alison Hammond |
| Date of Birth | February 5, 1975 |
| Age | 51 years old (as of 2026) |
| Birthplace | Birmingham, England |
| Nationality | British |
| Ethnicity | Black British |
| Education | Cardinal Wiseman School, Birmingham; Television Workshop drama group (age 11 onwards) |
| Profession | Television presenter, actress, comedian |
| Active Since | 1988 (minor roles); 2002 (public prominence) |
| Employers | ITV; Channel 4 |
| Notable Roles | This Morning (ITV); The Great British Bake Off (Channel 4) |
| Relationship Status | Dating David Putman (since 2023) |
| Children | Aidan Hammond (born February 5, 2005) |
| Net Worth | Estimated £1 million to £4 million (2026) |
Who is Alison Hammond?
Alison Hammond is a British television presenter and actress from Birmingham who became one of ITV’s most prominent daytime personalities after two decades of work on This Morning, and made history in 2023 as the first non-white presenter of The Great British Bake Off in the show’s 14-year history.
Born and raised in the Kingstanding area of Birmingham, Alison Hammond spent her early years training in drama at the Central Television Workshop from age 11 while attending Cardinal Wiseman School. Financial constraints prevented her from pursuing formal drama school, and she worked odd jobs including as a cinema usher and a NatWest intern before applying to Big Brother UK on an impulse while £4,000 in debt. Her two weeks on the Big Brother Series 3 house in 2002 proved enough to launch her television career: ITV’s This Morning signed her as a showbiz reporter within weeks of her eviction.
What followed was twenty-plus years of sustained employability in a sector where longevity is rare. Her celebrity interviews on This Morning became appointment viewing, with her disarming, physically exuberant style producing viral moments with George Clooney, Ryan Gosling, Hugh Grant, and others. In 2021 she became a main co-presenter alongside Dermot O’Leary, replacing Eamonn Holmes and Ruth Langsford on Friday slots before expanding to a broader presenting role. Her move to The Great British Bake Off in 2023 opened a second major primetime platform on Channel 4 alongside Noel Fielding, adding significant brand value and income to an already substantial television career.
Bukky Bakray, who won the BAFTA EE Rising Star Award for her debut in Rocks (2019), represents another figure in British broadcasting whose professional rise from a Birmingham-adjacent working-class background has been marked by authenticity and public recognition.
Early Life and Background
Childhood and Family
Alison Hammond was born on February 5, 1975, in Birmingham, England, and grew up in the Kingstanding district in the northern part of the city before the family later moved to Hall Green in the south.
She has two brothers and a sister, Sandra (also known as Saunra Page), who appeared alongside Alison and her son Aidan on Celebrity Gogglebox. Her mother, Maria, was a significant presence in her life and died of lung and liver cancer in January 2020. Alison has spoken movingly about her mother’s memory; when a viewer criticised her for wearing what they assumed was an expensive Rolex watch on This Morning, she clarified it was a £185 Michael Kors watch her late mother had gifted her, writing: “It means more to me than any Rolex. Sorry you felt uncomfortable.” The Kingstanding area of Birmingham, where she grew up, is a working-class district in the north of the city, and Alison has consistently described herself as “just a normal girl from Birmingham” in public interviews.
Education
Alison Hammond attended Cardinal Wiseman School in Birmingham and began drama training at the Central Television Workshop from age 11, though financial constraints prevented her from attending formal drama school.
The Central Television Workshop, later known as the Television Workshop, is a Birmingham-based performing arts organisation that has launched the careers of a number of British actors. Alison trained there from age 11, participating in theatre workshops that gave her a foundation in performance alongside her mainstream schooling. After leaving school, the cost of drama school was prohibitive for her family, so she entered the workforce through various jobs, including as a cinema usher, before finding her route into television through Big Brother.
Career Journey
Before Fame
Between 1988 and 2002, Alison Hammond had minor television credits in British productions including Palace Hill, Chalkface, The Locksmith, and Doctors, but worked primarily in non-entertainment jobs while pursuing performing opportunities as they arose.
Her early credits place her in minor roles across the late 1980s and 1990s, demonstrating that she was active in the performing arts during this period rather than simply waiting for a break. The gap between her Television Workshop training and her major breakthrough on Big Brother spanned roughly fifteen years of persistent, low-profile engagement with the industry. By 2002, she was working as a cinema usher and was £4,000 in debt when she entered an internet cafe and applied online to Big Brother UK.
How Alison Hammond Got Started
Alison Hammond appeared on the third series of Big Brother UK in 2002, was evicted on Day 15 as the second housemate to leave, and was signed by ITV’s This Morning as a showbiz reporter within weeks of her departure from the house.
Her Big Brother housemates included Adele Roberts, Jade Goody, and eventual winner Kate Lawler. Despite leaving early, Hammond made an immediate impression on viewers and television producers through the warmth, humour, and physical presence she brought to the house. ITV’s This Morning spotted the potential of what she represented, offering a weight-loss segment initially and then expanding her role into the showbiz reporter position that defined the next decade of her career. Her celebrity interviews quickly became some of the most-watched moments on the programme, with her ability to make A-list guests relax and laugh generating clips that spread well beyond the show’s core audience.
Breakthrough Moment
Alison Hammond’s transition from showbiz reporter to main presenter on This Morning, confirmed for Friday slots from January 8, 2021, alongside Dermot O’Leary, marked her breakthrough into the flagship presenting tier at ITV.
The move replaced Eamonn Holmes and Ruth Langsford in the Friday slot and gave Hammond a prominence she had spent nearly two decades building toward. Her appointment came in part amid broader ITV concerns about the programme’s direction, and her authentic on-screen presence was seen as a stabilising and popular choice. In 2022, she co-hosted the BAFTA Film Awards red carpet coverage alongside Richard E. Grant, a high-profile assignment that extended her profile beyond daytime television. In March 2023, Channel 4 announced she would join The Great British Bake Off as co-host alongside Noel Fielding, replacing Matt Lucas. Her appointment made her the first non-white presenter in the show’s 14-year history, a fact noted widely in media coverage. Prue Leith, the GBBO judge, had previously said of Hammond after a celebrity GBBO appearance: “In three years, I don’t think we’ve ever met anybody with this much confidence.”
Career Today
As of 2026, Alison Hammond presents This Morning on ITV alongside Dermot O’Leary and co-hosts The Great British Bake Off on Channel 4 with Noel Fielding, cementing her position across two of British television’s most-watched recurring programmes.
She has also maintained a theatre career, appearing in The Rocky Horror Show as the Narrator at the Alexandra in Birmingham in 2019, Jack and the Beanstalk as the Spirit of the Beans at Birmingham Hippodrome in 2023 to 2024, and Peter Pan as the Magical Mermaid at Birmingham Hippodrome in 2024 to 2025. She celebrated her 50th birthday in February 2025, with This Morning sharing a social media post calling her “50 and fabulous.” She has spoken in interviews about her long-held ambition to have her own named show, telling Stylist magazine: “I can’t tell you how many times I’ve asked for my own show. That’s what I want, a show called Alison.”
Net Worth and Income Streams
Alison Hammond’s net worth is estimated at between £1 million and £4 million as of 2026, reflecting cumulative earnings across This Morning, The Great British Bake Off, brand partnerships, live events, pantomime, and minor film appearances.
Her most documented income source is This Morning. The Irish Sunday Mirror reported in June 2023 that ITV were working toward a deal with Hammond that could see her earn up to £600,000 a year, framed around fears of losing her to rival broadcasters following the exit of Philip Schofield. While a formal “golden handcuffs” deal at that figure was not confirmed as concluded, the report established the upper range of her ITV earning potential. For The Great British Bake Off, industry comparisons with Noel Fielding’s reported £200,000 per series suggest Hammond may earn a similar figure per series, though Channel 4 does not confirm presenter salaries. Publicly available financial documents from her company, cited by Bustle in 2023, showed net assets of £133,000 as of May 2022, roughly double the previous year. Brand partnerships have included Crown Bingo, DFS Furnishings, and In The Style clothing. She also voiced a character in the animated film Hotel Transylvania 3: Summer Vacation (2018). Pantomime appearances at Birmingham Hippodrome in back-to-back seasons represent additional income streams outside of television.
| Income Stream | Estimated Contribution | Notes |
|---|---|---|
| This Morning (ITV) | Reportedly up to £600,000 per year | Main co-presenter; figure per Irish Sunday Mirror (2023) |
| The Great British Bake Off (Channel 4) | Approx. £200,000 per series | Based on Noel Fielding’s reported comparable fee |
| Brand deals (Crown Bingo, DFS, In The Style) | Mid six figures (estimated) | Multiple confirmed partnerships over years |
| Pantomime (Birmingham Hippodrome) | Not publicly disclosed | 2023 to 2024 and 2024 to 2025 seasons |
| Film and voice work | Not publicly disclosed | Hotel Transylvania 3: Summer Vacation (2018) |
Physical Appearance
Height and Body Stats
Alison Hammond has spoken publicly and with humour about her body throughout her career, having appeared on Celebrity Fit Club and been subject to extensive media commentary about her weight over the years.
| Stat | Value |
|---|---|
| Height | Not publicly confirmed |
| Weight | Not publicly disclosed |
| Eye Colour | Brown |
| Hair Colour | Black |
Personal Life
Relationships
Alison Hammond was in a relationship with Noureddine Boufaied, a cab driver, from approximately 2004 to 2014, with whom she has her son Aidan; she has been in a relationship with masseuse David Putman since late 2023.
Alison and Noureddine Boufaied were not publicly confirmed as married in all sources, with some describing him as her former husband and others as her former partner; the couple divorced or separated in 2014 after approximately a decade together. Boufaied has three other children. In late 2023, Alison confirmed she was dating David Putman, a masseuse who is significantly younger than her. She has described him as “so mature and sensible” despite the age gap. She appeared on Celebs Go Dating as a single person prior to her relationship with Putman becoming public. Her mother Maria was a key figure in her life; Maria’s death from lung and liver cancer in January 2020 affected Alison deeply and she has spoken about it multiple times on This Morning.
Family
Alison Hammond’s son Aidan was born on February 5, 2005, her 30th birthday, making Aidan now 21 years old in 2026; they appeared together on Celebrity Gogglebox alongside Alison’s sister Sandra.
Aidan has occasionally appeared in Alison’s television work and social media content. He featured in a joint Instagram post with her about his tonsillectomy in which he joked: “I got my tonsils out, feeling good. Don’t know what all the fuss is about really, it’s fine.” He appeared on Celebrity Gogglebox and on the Spin Justice podcast, where he revealed that when he and his mother argued during his childhood, he would cross the road to his grandmother’s house, describing his grandmother as part of a “very, very close” trio with himself and Alison. Alison has a sister named Sandra (also referred to as Saunra Page) who joined them on the Gogglebox sofa. Alison has two brothers whose details have not been publicly confirmed.
Achievements and Milestones
- Became the first non-white presenter of The Great British Bake Off in the show’s 14-year history when she joined in 2023, replacing Matt Lucas alongside Noel Fielding.
- Promoted to main co-presenter of This Morning alongside Dermot O’Leary from January 8, 2021, replacing Eamonn Holmes and Ruth Langsford in the Friday slot.
- Co-hosted the BAFTA Film Awards red carpet coverage in 2022 alongside Richard E. Grant.
- Voiced a character in Hotel Transylvania 3: Summer Vacation (2018), a Hollywood animated film, extending her career beyond British television.
- Appeared in pantomime at Birmingham Hippodrome in two consecutive seasons: Jack and the Beanstalk (2023 to 2024) and Peter Pan (2024 to 2025).
- Appeared on the third series of Big Brother UK in 2002, the pivotal appearance that launched her television career despite only lasting 15 days in the house.
- Celebrated her 50th birthday in February 2025 to widespread public affection, with This Morning marking the occasion on social media as “50 and fabulous.”
Interesting Facts About Alison Hammond
- She applied to Big Brother online from an internet cafe while £4,000 in debt and working as a cinema usher, describing the decision as a last-resort attempt to change her circumstances.
- Her son Aidan was born on her 30th birthday, February 5, 2005, giving them the exact same birthday and making each celebration a shared one.
- She wears a Michael Kors watch on television that her late mother bought her for £185, and publicly corrected a viewer who assumed it was a Rolex, saying it means more to her than any luxury watch could.
- She is a self-described “proud Brummie” who has consistently returned to Birmingham for pantomime seasons even as her London television career expanded, maintaining a rooted connection to her home city.
- Her GBBO appointment made her the first non-white presenter in the show’s history, a milestone that Alison acknowledged publicly without making it the entirety of her response to the role.
- In a Celebrity Great British Bake Off appearance years before her appointment as co-host, Prue Leith said of her: “In three years, I don’t think we’ve ever met anybody with this much confidence,” foreshadowing her permanent appointment.
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Frequently Asked Questions
What is Alison Hammond’s net worth?
Alison Hammond’s net worth is estimated at between £1 million and £4 million as of 2026, based on her This Morning salary (reportedly up to £600,000 per year), her Great British Bake Off co-hosting fees, and brand deals with Crown Bingo, DFS, and In The Style.
How much does Alison Hammond earn from This Morning?
Alison Hammond is reportedly paid up to £600,000 per year for her role as main co-presenter on ITV’s This Morning, according to reports in the Irish Sunday Mirror from 2023 referencing ITV’s plans to secure her under contract.
How did Alison Hammond become famous?
Alison Hammond made her major television breakthrough in 2002 when she appeared on the third series of Big Brother UK. She was evicted on Day 15 but was immediately signed by ITV’s This Morning as a showbiz reporter.
When did Alison Hammond join The Great British Bake Off?
Alison Hammond joined The Great British Bake Off in 2023, replacing Matt Lucas as co-host alongside Noel Fielding. Her appointment made her the first non-white presenter in the show’s 14-year history.
Where was Alison Hammond born and raised?
Alison Hammond was born on February 5, 1975, in Birmingham, England. She grew up in the Kingstanding area of the city and attended Cardinal Wiseman School before training in drama at the Central Television Workshop from age 11.
